The Meta Dashboard showing the City of Hamilton's advertising active ad campaigns on July 15, 2024 Credit: screencapture

The City of Hamilton is again advertising on Facebook, following a six-month pause.

In October 2023, responding to lobbying from journalists who support the federal Liberal’s Bill C-18, City Council voted 8-6 to direct the City Manager’s Office to stop buying advertisements on Facebook and Instagram for “a maximum of 6 months.”

The City spent $83,000 more than budgeted in 2023 on advertising purchases on all platforms.

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